I want to tell you a story. It’s a story of failure, heartache, and not a lot of sleep. It’s also set during a college course, so it’s not like lives were totally ruined by the end of this or anything.
Originally when I cooked up this idea, it was going to be all about how Google didn’t really get mobile, and how they were getting sidetracked by Android. I still think Android is more of a distraction than Google shining at mobile, but I do think they’re at least starting to understand what they need to do to continue to be successful and relevant as people leave the computers at their desks and turn more to phones and tablets.
Don’t get me wrong, I’m not anti “happy medium”. After all, who could be against a magical mythical scenario that has all the advantages of the other options and none of their disadvantages? I’m also for unicorns, flying cars, making a trillion dollars (after taxes) in salary, peace in the Middle East, and calm, tempered, well-reasoned, rational political discourse – but those aren’t real either. The thing about “happy mediums” you have to remember is that they don’t exist, therefore you can never hit them.