On August 1, 2014, Facebook went down. It came back after a few hours or less, but it was a visible reminder of their (now-former) motto of “Move fast and break things.” I made a joke about the issue, but I appreciate the philosophy, even if Facebook’s since tried to move away from it. I think it has a lot to do with their new model of “Move fast with stable infrastructure.” In fact, I think moving fast and breaking things is how they got their stable infrastructure.
A while back, my friend Warren answered somebody’s question on Quora about a name for their startup. Another college friend and I saw this and had some fun with it, but it does bring up an important point that needs to be pointed out – not everything you’re doing is some type of magical secret sauce.