It’s a tale as old as development – you make an application, and now you need to sell it. That means you need to have a demo, and demos require data in there. The dilemma is, what do you do to get that data? Do you have a demo app in a sandboxed environment, do you just add it to your regular production database, do you just take some screenshots of what the app looks like with data from a development environment, or do you do something else entirely? It seems like a stupid thing to worry about, until you’re actually trying to figure it out, then it becomes really important because whatever you decide to do about sample data, you’re going to have to live with forever.