Jun 282016

1 of the most common themes around any startup these days is how they intend to “disrupt” something. Founders aren’t saying they plan to “disrupt” something as a consequence of what they’re doing, but rather using the term like it’s an actual objective – “disrupt the {industry name here} industry.” Here’s the problem, I don’t go into a store, online, or pay people to disrupt something, I pay people to either give me a thing that I find useful or at the very least want, or to do something that makes my life better in some way. “Disruption” isn’t either of those things.  Continue reading »

 Posted by at 11:09 PM