This is a case study in why it’s important to focus on the problem rather than what you think you want. Perhaps you remember griping about how expensive your cable bill was, and how you only watched a small subset of the channels offered and wondered why couldn’t you just pay for just those channels. Well guess what? Now that Disney is launching it’s own streaming service (Disney Play), we’re approaching that future. Unfortunately, it’s a future that comes after we’ve already seen the promise of a future with aggregated digital content like YouTube, Netflix, and Hulu.